CNG+Progress+Report

== =Clean N' Green Carwash= Interoffice Memo

Date: January 15, 2014

To: Bryan Brauer, Chief Executive Officer

From: Carissa Porreca, Marketing Manager CP

Subject: Clean N’ Green advertising

This memo describes the progress of my research for various advertising options the company can consider. As you requested, you will be able to view potential billboard locations on February 2.


 * Background:** In preparation for this assignment, I consulted Chief Financial Officer Talia Haley, who was able to discuss the marketing budget with me as well as the price guidelines. I have been advised that the spending limit is $50,000 for this current financial period.


 * Work Completed:** For the past ten days I have put together a range of different layouts for potential billboards and signs that can be displayed all over the Los Angeles area. I was able to locate vacant billboard spaces on several popular freeways and streets in Los Angeles that experience a large amount of traffic throughout the day. Possible freeway locations include the Sunset Strip, West Hollywood, Sunset Boulevard, the 405, and the 110.


 * Work to Be Completed:** In the next four days, I will contact public transportation companies in order to explore the idea of posting our company’s advertisements on the sides of busses and bus stops. Additionally, I will investigate the price to advertise close to popular Los Angeles beaches such as Venice Beach and Santa Monica Beach. I made an appointment to meet with a local billboard company here in Los Angeles and will be discussing our plans with them on January 20.


 * Anticipated Problems:** You should be aware of two complications for advertising in these locations.
 * 1) 1. Certain billboard locations may be expensive due to the popularity of that area.
 * 2) 2. We may be limited on the amount of signs we can display due to the budget.

By January 25 you will have my final report describing the most promising advertising locations in our price range. Arrangements will be made for you to view the billboard samples and possible sites.