WIC+Marketing+Liason

Date: November 6, 2013 To: Kathy Hall, Marketing Manager From: Cynthia Swiderski, Advertising Manager Subject: Advertising Contracts Kathy, In regards to your letter, I am still under the firm belief that we should at least grab one of the prime locations throughout the state, most likely on Interstate 95 or within Providence’s boundaries. These locations are sure to increase interest and customer rates. With the budget coming close, continuing ahead with at least one of our opportunities is a near critical need, and there is a major possibility that we will be able to hold the location against our competitors, in returning bringing in more business. Though I understand the risk that has arisen with taking this chance, I believe the time to strike is now. Before I finish, I would also like to remind you of the opportunities with the chain stores and restaurants, and would like remind you that these discussions are still pending, and there is a chance to be able to negotiate a better deal that would keep us under budget. Sincerely, Cynthia Swiderski

Advertising Manager/Walk-In Closet

One Thayer Street/Providence, RI 02906

(401) 555-0003(Office)

CindiSwiderski@WIC.com

Date: November 5, 2013 To: Kathy Hall, Marketing Manager From: Cynthia Swiderski, Advertising Manager Subject: Advertising Location Kathy, With major risks sometimes come disappointments, and I hate to say that this risk brought us one we were certainly hoping wouldn’t occur. One of our rival competitors has swept up the Providence locations up from under our feet. While the discussions were going well and the owners were willing to meet us on our lower agreement, our competitor of Forever 21 got the drop on us and ended up taking most of the prime Providence locations. A few are still up, though, should our budget in the next quarter give us a little more wiggle room. Though they have these well seen locations, I am sure that with enough word of mouth and pleased customer reviews, we will be more than fine during the holidays leading up to our Valentine’s Day Promotion. Sincerely, Cynthia Swiderski

Advertising Manager/Walk-In Closet

One Thayer Street/Providence, RI 02906

(401) 555-0003(Office)

CindiSwiderski@WIC.com Date: November 18, 2013 To: Kathy Hall, Marketing

From: Dalida, President

Subject: Holiday Promotion

Kathy,

With the holiday season in full effect, I've been busy trying to figure out what will bring in the most to our business. By most I mean what will bring us attention, profit, and long term clientele. Some of your ideas are great and are things I'd like to see implemented in the upcoming year.

However; with being in the holiday season, I think we have established what will work for our company. At this moment, we have solid holiday promotions as well as holiday events. We are content with the upcoming promotions and don't feel we have the means or time to introduce anything new, especially not during the holiday season.

Following the holiday season, I think we should sit collectively as a company and possibly implement some of your ideas. Thank you.

WIC President Date: November 9, 2013

To: Kathy Hall, Marketing

From: Cynthia Swiderski, Advertising

Subject: Billboards and Advertising Sites

This memo describes the progress of my search for various sites where we can post advertisements on billboards and other places where we can advertise our products. I’ve been in several meetings with various managers, and I am happy to provide a partial list of places where advertisements will be posted.


 * Background:** I have been in discussions with the corporation management of several chains of stores, as well as restaurants. Many of them have agreed to start advertising our products, as well as possibly allow us to sell our product in their shops in exchange for a small margin of the profit. Those discussions are pending, but I can continue with them if allowed. Otherwise, I have been talking to the Lamar Advertising Company and they have agreed to sell us some billboards.


 * Work Completed:** The past two days I have been in intense discussions bargaining for the best space for the best price that would work for both sides. I obtained billboard space on Interstate 95, going both north and south, in four locations; two each direction. There are also three billboards available for us in Providence which I have booked for our use. I have also obtained advertising space at several bus stops throughout Rhode Island, but my predominant focus was the bus stops in Providence. There are a few spaces in Warwick, Coventry, East Greenwich, and Cranston that I was able to claim. Discussions with Shaw’s company allowed me to obtain advertising space in the small exit space where the candy and sticker machines are located.


 * Work to Be Completed:** In the next week, I will be contacting several newspapers, including the Providence Journal and the Warwick Beacon, in order to place advertisements in their pages. The Warwick Beacon has already expressed interest in our products as the editor greatly enjoys our brand of charm bracelets. I will have to approach the Providence Journal, which an appointment will be made in due time. I will also be pursuing discussions with smaller stores to see if we can have an exchange—if we advertise some of their products, they will advertise some of ours.


 * Anticipated Problems:** You should be aware of the following complications:
 * 1) Some stores may deny our requests for advertisements.
 * 2) We may have to reduce the number of billboards we are using in order to conserve money.

By November 15th, I will have a final report detailing what I have accomplished. If there are complications beforehand, I will contact you immediately.

This e-mail was sent to you on Nov 8th.


 * **To: Kathy Hall **
 * From: Bonnie Amadon **
 * Subject: Spring Fashion and Accessory Show**
 * Cc:**
 * Attached:** ||


 * I appreciate your time and effort of attending this year's show which you have collected good details and information of the upcoming season. I enjoy reading all the new information this seminar may provide for our company. Although the information that was provide was informative, it lacked new changes compared to last year's styles and colors.

Supporting these seminars is important even if it did give such little advice on this season's fashion. With the economy being at a low, we must find some alternatives to save viable funding for the future. Along with the data being so limited and not much change, I suggest that attending the seminar only every other year. At that point, it will be more constructive and cost-effective for your department.

Thanks, Kathy, to you and your department for your utmost devotion to the company as well as a job well done. If there are any questions, we may discuses them at our next monthly meeting.

Gratefully,

Bonnie

Bonnie Amadon Vice President | Walk-In Closet One Thayer Street| Providence, RI 02906 401-555-0001 office bonnieamadon@WIC.com ||

MEMORANDUM Date: November 9, 2013 To: Kathy Hall From: Dee Alves Subject: Accessory Spring show

Kathy,

The amount of feedback you have brought back from the show is phenomenal. We seem to be right on the ball as far as what to expect for the spring in our store. The swatches you brought back will be helpful. We can compare to swatches we already have and how to correlate with our spring look.

Also, the networking from vendors, buyers, and other business associates you've met will be great for our spring planning. It is always great to maintain great relationships with our current business associates as well as building new ones. I'm hopeful that we, as a company, will continue to grow with these contacts and increase our profitability.

Date: November 18, 2013

To: Kathy Hall, Marketing

From: Bonnie Amadon, Vice President

Subject: Valentine product

At our last team meeting when you suggested a new product, the “Heart Nose Ring” for Valentine, we said we would look into the finance budget and get back to you. This item would come out in the right time and add to our collections of piercings.

At this time, it will be feasible to allot a budget of 30% for this project which should cover:
 * Designing
 * Inventory
 * Cost of the materials
 * Other relevant expenses which could occur
 * Availability
 * Mark-up to this item

Once you have done your research and analyzed other competitors’ products, I am confident the results will be positive and be delivered back to me by November 23, prior to our next team meeting on November 30.

The Walk-In Closet

M E M O R A N D U M

Date: November 12, 2013

To: Bonnie Amadon, Vice President

cc: Dee Alves, President Kathy Hall, Marketing Manager Cynthia Swiderski, Advertising Manager

From: Eileen Garcia, Chief Financial Officer

Subject: Response to Valentine Promotion Email

In response to your email requesting additional funds to support the upcoming Valentine’s Day promotion, I’ve reviewed the profit margin for the Christmas promotion and agree with your observation that our investment in the advertising budget was a success. It would be a wise decision to invest heavily in advertising and marketing for the upcoming Valentine’s Day promotion.

Advertising and marketing are extremely important parts of our continued success. Our aggressive campaigns have definitely contributed greatly to our increased profits and visibility in the marketplace. I will reallocate funds to the advertising and marketing budgets as requested for the upcoming Valentine’s Day promotion.

I am recommending that we allocate 20% of the budget to advertising and 10% to marketing. Since we are experiencing a high visibility promotion due to aggressive marketing, we should devote a majority of the funds to advertising. Kathy and the marketing team have done an outstanding job to date and I’m confident that they can build on the momentum going. It will be up to Cynthia and the advertising team to create an advertising campaign that will showcase our products and customer service. It would be helpful to see what plans the advertising and marketing teams come up with at the November 30th meeting.

** The Walk-In Closet **

** M E M O R A N D U M **

Date: November 20, 2013

To: Kathy Hall, Marketing Manager

From: Eileen Garcia, Chief Financial Officer

Subject: Customer Complaints

As you are aware, The Walk-In Closet takes great pride in our products that we sell as well as our ability to offer fast and friendly customer service. Our reputation speaks for itself when we provide our customers with a positive experience.

When customers are not satisfied with our products or customer service, our reputation and standing in an extremely competitive market could be compromised. Positive word of mouth advertising is just as powerful as print and electronic advertising; if it’s negative, the effect can be detrimental to our company.

We recently offered some designer leather gloves in our holiday promotion that were not the quality that we anticipated. Unfortunately, many of the gloves have been returned due to unsatisfactory quality and durability. I would suggest that we pull this merchandise from our line immediately as well as contact the supplier to return our remaining inventory and receive a full credit on the entire order. We should also offer our customers that have called to complain or returned the merchandise a 25% discount on any other gloves we carry, even if they are currently on sale.

Your effective marketing strategies have been an instrumental part of our success and anticipate many more successful outcomes from you and your team.

Informal Report to Bonnie Amadon 11/6/13 Informal Report to Eileen Garcia 11/6/13 Informal Report to Dee Alves 11/6/13 Positive Message #1 to Fundraiser - 11/9/13 Marketing Report 10/30/13 Positive Message #2 - to Dee Alves 11/9/13 Negative Message #1 to Eileen Garcia - 11/9/13 Negative Message #2 to Cindi Swiderski 11/16/13 Persuasive Message#1 to Bonnie Amadon - 11/16/13 Persuasive Message #2 to Dee Alves - 11/16/13 Formal Report to Dee Alves - 11/22/13