DR+Potentials-+Informal 1



Date: November 4, 2013 To: Luke Smith, President From: Kristen Piatt, Product Manager Subject: Potentials

This memo outlines the process of my research for potential clients for The Daily Roll.

Background: As product manager at The Daily Roll, I have been asked to research ways to get a larger customer base. I assumed this would be an easy task, as everyone goes. I wanted to reach out to the younger generations.

Work Completed: I took our youth appealing lines; ABC’s, Shapes, Animals and Comics to local day cares and gave out some samples. I also distributed to the local Boy Scout and Girl Scout Troops.

Work to Be Completed: I need to expand the sample base. Find other establishments to provide samples too. I will establish follow up meetings with these locations and record and analyze feedback.

Anticipated Problems: If the establishments I provided samples to do not promote what company supplied their child’s new favorite TP, the parents will not know what they are looking for.