CNG+CMM+to+CFO

MEMORANDUM

Date: May 26, 2012 To: Talia Haley, Chief Financial Officer From: Carissa Porreca, Chief Marketing Manager Subject: Marketing Budget

It has come to my attention that our clientele rate has started declining. With summer approaching, it is time to act fast and draw in as many customers as we can. By focusing a generous portion of our finances towards the marketing department, I believe that we will all reap benefits. A larger budget will not only improve our client base, but also expose our business to the public eye. A larger budget would give us the opportunity to advertise more. We need more advertisements in heavily populated areas so our company can be recognized. If our company has no name, we cannot expect to grow and expand as planned in our vision. My goal is to get our company name all over the Loa Angeles area and get customers to gain an interest in our business. I have been working with our advertising team to create billboards and signs that are not only appealing to the eye, but also located in noticeable areas around the city. I would love to get together to show you samples and visit potential locations. We can have signs near beaches, on park benches, have advertisements written in the sky, or even consider doing a commercial. This company has the potential to flourish but I need your help to make this goal a reality. Please let me know when you are available to get together and discuss more of my ideas as well as view potential advertising techniques and local hotspots.