Informal+Reprot

**Date**: November 14, 2013 **To**: Staff **From**: Candace Maciel, Marketing Manager **Subject**: Benefiting from Social Media Marketing

The plan of action is to use social media sites such as Twitter, Living Social and Facebook to help advertise and bring in more students. It can be fully implemented by December 1. This report discusses the background, the benefits and time frame involved in completing this plan.

**Background**: Advertising on Social Media. We can gain gaining website traffic or attention through social media sites. Using Social Media will attract attention and encourages readers to share it with their social networks. Help promote about an event, product, service, brand or company. Social networks such as Facebook and Twitter provide advertisers with information about the likes and dislikes of their consumers.

**Benefits of Plan**: Through Twitter we can use hashtags such as help, schoolwork, homework, tutoring. This can gain attention with all other hashtags in that area. On Living Social, we can put up promotions to help traffic more students to SAAE Inc. They do take a percentage off the total of the price of each purchased but it is an effective way to get new clients. With Facebook we will be able to update all information daily or weekly. We could promote business partnerships or openings and closing. This can keep all of our students and their families closer to our company.

**Time Frame**: We can establish our social networking sites within two weeks. They will need to be update either weekly or daily. Once our Profile is created we can have all management involved with the updating. By January 2014 the social media sites with be fully functioning and will increase productivity and improve marketing goals.

Please let me know by December 3 whether you would like additional information about social media and marketing goals.