The+Walk-In+Closet

WIC President: Dee Alves WIC Vice-President: Bonnie Amadon WIC Add Manager: Cynthia Swiderski WIC Finance Department: Eileen Garcia WIC Marketing: Kathy Hall Intra-company Notes

Employment off to Ms. McEntire 11-20-13 Walk-In-Closet NOVEMBER 9, 2013

Our Vision Statement: FREEDOM TO EXPRESS YOUR INNER YOU Our vision at the Walk-In Closet is to appreciate the inner beauty of the everyday women. We understand that at times we don't express our beauty the way one should. Our company aims to help women express their inner most beauty expressions. We want to build and encourage the confidence that each individual possesses. We strive to do this with fun, style, grace and class. We believe that women have the power to be beautiful inside and out, and we strive to achieve that with every client.

Dee Alves, CEO

At the Walk-In Closet, we recognize and embrace the uniqueness in each women. Our Mission Statement: Exclusive accessories for the Exclusive you.

Dalida Alves CEO

About Walk-In Closet:

Walk-In Closet's quest is to offer customized accessories to those who need that special item in their own style. We believe that consistent, ethical and quality performance with our customers, vendors, employees and community will result in loyal, long-term relationships. Since April 9, 2009, the Walk-In Closet has realized a profit that has enhanced the lives of our employees to help them achieve a higher standard of living as well as beautifying our customers' needs.

Walk-In Closet is a high performance company that:
 * Attracts customers and exceeds their expectations
 * Provides an enriching, fulfilling and rewarding environment for employees
 * Values long-term relationships with suppliers
 * Serves and supports the community
 * Achieves solid financial performance.

We will endeavor to serve our customers in such a manner that they will be totally satisfied with Walk-In Closet and will not want to use anyone else for their personal needs. We offer online sales as well as at the store located at One Thayer Street, Providence RI 02906. Phone Number: 401-555-0001. Web:

Bonnie Amadon Vice President

**THE WALK-IN CLOSET MARKETING PLAN** **Kathy Hall**

Walk-In Closet's customers range in age from approximately 17-60. Serving such a vast age group requires the company to carry a diverse inventory to appeal to all their tastes. Our ability to provide customized products and also support impulse buying requires us to have strong point-of-purchase and inventory replenishment support system. Our competition includes such boutiques as Wet Seal, Forever 21 and Spectrum India.
 * SITUATION ANALYSIS**

Our objective is to offer customized accessories in the styles our customers desire. We look to increase our market share by 3% over the next year and work closely with our vendors to avoid any price increases over the coming year.
 * OBJECTIVES**

We look to expand our product line to include a few new fashion items and to add a home or in-store party option in an effort to expand our customer base to increase revenue.
 * MARKETING STRATEGIES**

The Walk-In Closet offers its' customers a more personal shopping experience than its competition by exceeding their expectations in terms of both quality and commitment. We will increase our sales force by 1 to 2 people over the next year in an effort to maintain the personal experience our customers have come to expect to handle increased sales. We look to expand our advertising efforts to local billboards and introduce a new loyal customer discount program over the next year.
 * ACTION PLAN**

Strengths:
 * SWOT Analysis**
 * Personal and Enriched Shopping Experience
 * Diverse Inventory

Weaknesses:
 * Limited Experience in Fashion Products
 * Limited Experience in Make-Up Products

Opportunities:
 * Local Market
 * Larger Disposable Income due to improving economy
 * Consumer demand for fashion goods creates a demand for innovative products

Threats:
 * Strong competition with concentrated market shares
 * Possibility of new market entries

THE WALK-IN CLOSET  One Thayer Street   Providence RI 02906   401-555-0001 October 1, 2013

Ms. Diane Walker Troup Leader, Girl Scouts of Rhode Island 123 Winter Street Cranston, RI 02910

Dear Ms.Walker:

Thank you for contacting me regarding your interest in working with The Walk-In Closet for your future fundraising activities throughout the coming year.

Your ideas, such as a booth at your troop’s upcoming holiday bazaar, possible in-store fund raising party, and sales through a small flyer were very good ideas. We here at The Walk-In Closet understand the importance of fund raising to your group and the wonderful work you do with the girls involved with the money that you raise.

These types of events do not require a long planning process. I do believe we will be able to satisfy your needs for whichever one you feel most enthusiastic about and would best support your troop in its efforts to raise the most money for your upcoming activities.

I look forward to hearing from you by November 1st with your final choices and schedule of events so that I can share it with the rest of the store's staff at our next management meeting.

Cordially,

Kathy Hall Marketing Manager

__**Letter to DCJSK, Inc.**__

November 20, 2013

Ms. July Enel, CEO DCJSK, Inc. 11 Main Street Providence, RI 02909

Dear Ms. Enel:

The Walk-In Closet is a growing accessories boutique located on Thayer Street in Providence. We started out in 2009 as a small store and we currently have sales of $5 million per year. Through the years, we went from a direct sales venture to now include online orders as well. We have been extremely fortunate and we actively give back to the community that supports us.

We currently support numerous charities and are in the process of sponsoring some charitable events with local charities. One such event we are currently considering sponsoring is working with the Providence Community Center to help low-to-moderate income families complete their tax returns. The Providence Community Center has obtained a $25,000 grant from United Way to be used to set up centrally located sites to assist these families. Our company will be providing a matching donation of $25,000 to support this effort.

This event will assist families by providing free tax counseling and tax preparation. An added bonus to a two-income family making less than $50,000 combined income per year would be to take advantage of the Earned Income Tax Credit (EITC). Many people are not aware of this tax benefit that would enable them to have a considerable refund on their tax return, thus enabling them to purchase much needed items to support their families.

As a leading accounting consulting company in our state, I’d like to offer your company an opportunity to join us in this effort. Your expertise in the tax field would prove to be extremely beneficial to the cause. Your in-kind donation of time would be a tax benefit to your company as well as a great service to our community. The assistance your team would provide would benefit all parties involved.

I think that our collaboration on this joint effort would be an outstanding success. I will call you early next week to discuss in detail and to answer any questions you may have. On behalf of The Walk-In Closet, thank you for your consideration.

Sincerely,

Eileen Garcia Chief Financial Officer The Walk-In Closet

** The Walk-In Closet ** ** Senior Management Meeting ** ** November 30, 2013, 2:30 pm ** ** Conference Room A **

**Present:** Dee Alves, Bonnie Amadon, Eileen Garcia, Kathy Hall, Cyndi Swiderski

**Absent:** Sue Barttlett


 * Call to Order/Approval of Agenda/Approval of Minutes **

The meeting was called to order by Dee Alves, President, at 2:34 pm. The agenda and minutes of the October 30 meeting, which were distributed prior to the meeting, were unanimously approved.


 * Department Reports **

Each department manager reported on their respective activities for the month of November.

Dee Alves reported on the overall standing of the company and stated that the Christmas campaign has been showing positive results. Dee also thanked each department for all their input and continued hard work.

Kathy Hall reported on her attendance at the Spring Fashion and Accessory Show held in Atlanta. She highlighted the upcoming trends and presented swatches that she obtained for our in-store displays.

Bonnie Amadon reported on the progress for the upcoming Holiday Event with subsequent input from Cynthia Swiderski, who is in charge of planning the event. Bonnie also reported on the much anticipated Sweetheart Nose rings that will be featured in our Valentine’s Day promotion.

Eileen Garcia reported on the financial status of the company. She stated that our profits are above last year’s profits and our last quarter shows a significant increase to prior year. Eileen also reported that the 20% and 10% increase to advertising and marketing, respectively, has been implemented for the upcoming Valentine Day’s promotion.

Cynthia Swiderski reported on the current and upcoming advertising campaigns. She reported that she has almost completed the advertising plan for the Valentine’s Day campaign with an anticipated completion date of December 4.


 * New Business **

Cynthia Swiderski reported that she is working on the spring and summer campaigns and will present the preliminary plans at the December meeting.

Eileen Garcia reported that the Fiscal Year 2014 budget process will begin in February. Current year-to-date financials will be distributed at the December meeting along with the budget timeline starting in February 2014.


 * Adjournment **

With no further business to discuss, it was moved, seconded, and carried that the meeting be adjourned. The meeting was adjourned at 3:40 pm by Dee Alves, President. The next meeting will be held at the end of December; date and time to be determined.


 * Respectfully submitted, **


 * Eileen Garcia, Chief Financial Officer **
 * (For Sue Bartlett, Secretary) **


 * Date: Novemeber 13, 2013 **

To: Walk-In-Closet staff

From : Dalida Alves

Progress Report

Subject: Preparing for the holiday events

Identify: This memo is to explain the progress in our preparation for the holiday events and sales, of the upcoming year.

Background : In preparation for the anticipated holiday events and promotions, I've met wight Vp Bonnie. Bonnie, has suggested we introduce the idea of a sweetheart nose ring. As anticipated Valentine' s day is one the first major holiday and we though this would be a great gift idea, with the option of engraving. The engravement will be done on site for our customers.

Following Our February event will be our spring fashion trends. Kathy recently attended The spring fashion shows and has brought back ideas, feedback and samples. It looks like we have plenty of merchandise to begin putting together all of our campaigns.

Work completed: As of today our "sweetheart-nose rings" are fully prepared and stocked for our Valentine's day event. We have enough stocked in store and for our shipping orders. We also Should let customers know that we will have this item readily available until the end of the month.

Work to be completed: On monday we will meet collectively as a team to finalize which campaign to launch officially after Valentine's Day. We have plenty of material to work with, but we do need to narrow down our options.

Anticipated problems: Four our spring season we have many options. We have trends from last season that are still relevant as well as new trends coming in. We will have to decide if it's possible to incorporate a mix of both or to exclude last season. We do have plenty of merchandise, but the problem is; do we have the physical space.

The other thing we might have to look into is; should we completely get rid of last seasons merchandise? Especially if they are relevant? How can we decide which trends to use?

Finally, by February 21, 2014, we will need to finalize all campaigns.

Date: December 2,2013

To: our neighbors at Shanghai restaurant

From: Dee Alves CEO

Subject: collaborating

Dear Shanghai,

We are THE-WALK-IN-CLOSET, we are your next door neighbor on Thayer st. We were wondering if you are looking to possibly increase revenue? Are you looking to possibly boost sales during slow business hours, such as prior to lunch and in the afternoon before dinner time? I am aware that those are the slowest hours during your business hours.

I would like to propose an idea to you. I think that we should collaborate. You might dismiss the idea as we are retail fashion business and you are a restaurant. I think we should create a unique customer experience for both of our customers. I think it would be great if we both set up raffles or store point cards to our loyal customers and prospective customers. After a certain dollar amount has been spent at our store; perhaps we can offer gift card for lunch or dinner at your restaurant. Of course for someone who has never dined in your restaurant, they will of course enjoy the experience. If the customer enjoys the experience they are most likely going to visit again. Thayer st is a place that has a diverse crowd. We are sure that our clientele will continue to bring their friends and family to your business. As with us, we are hoping that if you liked our idea, maybe you can do the same and we can host shopping excursions to your customers at our store. We can possibly work out a discounted price or even have an event after hours for the most loyal of customers.

I think this is a great way to widen our demographic and provide a unique experience for both our customers, our business and our revenues. I would like to give you tie to think over our offer. This would be a great beginning to a wonderful partnership, as I believe it would be beneficial to both parties. Please contact me when you have decided.

WALK-IN-CLOSET Renovation meeting December 3,2013

present: Kathy, Bonnie, Cindy, Eileen, Dalida Absent: none Call to order/approval of agenda/approval of minutes: The meeting was called to order by CEO Dee Alves at 8 am. The meeting minutes were read and approved.

Unfinished: As proposed recently, we agreed to move forward with the renovation plans. We will address the floor plan, designs, painting etc. We will sign of on things we approve and get rid of anything that we weren't able to sign of on.

New Busniess: The Budget was approved for our renovations. We will move forward with the dates that we've discussed. We are expecting the renovation deadline to be March 1, 2014, at the very latest. We decided to stay open during renovation. We are currently working out a plan to make this possible. As we all know it will be pretty difficult to operate a shop while under renovation.

Adjournment: The meeting was adjourned at 9 am By Kathy. We will meet again on January 6th, 2014, to discuss updates on renovation. The meeting will be held in the back office of THE-WALK-IN-CLOSET.