Designing+a+new+advertising+campaign-Positive+Message+I,+Chapter+6

Positive Message, Chapter 6

The Daily Roll

12 Skidmark Road

Poopoo, HI 02983

Date: 03/31/2013

To: DR Product Manager: Kristen Piatt; DR Marketing Manager, Michelle Mottam

Subject: Designing a new advertising campaign

Will a new advertising campaign increase our sales? The sale of our products is increasing optimistically since we launched our ABC toilet paper campaign, in January of this year. Our sales have increased by 25% according to the last income statement representing an amount of $450,000.00. We are a great company which is committed to satisfying its customers’ needs, and keeping our customers happy.

Some of the facts that have contributed to this increase in profits are the following:


 * 1) The light colors that we use on the paper (Aqua blue, pink, yellow, green and purple). Kids and parents loved these colors.
 * 2) The affordable price. Our customers cannot complain about either our quality or our prices.
 * 3) The teaching messages that our toilet paper is bringing to households we serve every day. Children are learning to read thanks to our ABC decorations on the paper.
 * 4) We are changing the go for children who did not want to go before. Now they can learn new things in the bathroom with our sit and laugh products.

Our customers have ranked us number one in the market for our quality, and our product presentation; therefore we need to work on our advertising campaign as soon as possible. Once you design it, please contact me.

Aquileidy Perez

DR Financial Manager