WIC+Vice-President

The Walk-In Closet ** One Thayer Street ** ** Providence, RI 02906 ** ** [|www.walk/in/closet.com] **

Date: December 3, 2013 To: Bonnie Amadon, Vice President From: Cynthia Swiderski, Advertising Manager Subject: Valentine’s Day Promotion, Revisited I decided to conduct three new surveys on the engraved nose rings, to see if people’s minds have changed since the initial study. I’m happy to report that seventy-two percent of those surveyed would consider purchasing the rings. They also express a lot of interest in the engravings as well. I collected a few orders for special engravings, rush orders for Christmas as well as pre-orders for future holidays. For future reference, I will begin emphasizing advertising the custom engravings. They seem to be a big hit with the customers. Sincerely, Cynthia Swiderski  Advertising Manager/Walk-In Closet  One Thayer Street/Providence, RI 02906  (401) 555-0003(Office)  CindiSwiderski@WIC.com

Date: November 20, 2013 To: Bonnie Amadon, Vice President From: Cynthia Swiderski, Advertising Manager Subject: Valentine’s Day Slogans Bonnie, I’ve been working on several different slogans for our upcoming Valentine’s Day advertising campaign. Before I began coming up with the mock-ups for our meeting I wanted to run them by you. Pick which ones you think would be the best for the ads, and please let me know. Contact me at ext. 413 if you have any other ideas or questions. Sincerely, Cynthia Swiderski Advertising Manager/Walk-In Closet One Thayer Street/Providence, RI 02906 (401) 555-0003(Office) CindiSwiderski@WIC.com Make Love Yours Love—It Looks Good On You We Create Love Nothing Acts Faster Than Love Leave the Love to Us You Press the Love, We Do the Rest
 * //Slogans//**

Date: November 15, 2013

Ms. Reba Nell McEntire 16 Main Street Charlestown, RI 02813

Dear Ms. McEntire:

It is our pleasure to extend to you the position of floor manager with The Walk-In Closet. Your compensation has been set at $9.94 per hour with full benefits as outlined in the employee handbook. In addition, you will receive a BJ’S Club membership card as a complimentary reward for your exceptional abilities which our human resource office will explain in detail on November 25 at 8:45 a.m.

The board of directors would not have selected you had they not been impressed by the scope and nature or your work. Your credentials, experience, and personality all complement our organizational goals by placing our customers' needs first. We believe this to be an excellent opportunity both for you and for The Walk-In Closet.

Congratulation! I am looking forward to working with you soon.

Best regards,

Bonnie Amadon Vice-President

Date: November 5, 2013 To: Bonnie Amadon, Vice President From: Cynthia Swiderski, Advertising Manager Subject: Valentine’s Day Promotion I knew that we would begin pushing our new heart nose rings early on for the upcoming year. Believing that the best time to capitalize on this is now, I began a series of preliminary surveys to see how the nose rings would go over. I conducted three separate surveys in three different areas and compiled my results. I regret to say that about sixty-eight percent of those surveyed express doubts on the product, and seventy-nine percent said that they would not be interested in buying an item. However, they did express interest in our engraving services. I will adjust advertising accordingly. The sales pitch for the nose rings will be altered, and engraving services for all rings, not just nose rings, will be emphasized. Perhaps we should look into other custom engravings, like lockets and pendants. It would be a good addition to the nose rings. Sincerely, Cynthia Swiderski

Advertising Manager/Walk-In Closet

One Thayer Street/Providence, RI 02906

(401) 555-0003(Office)

CindiSwiderski@WIC.com

Date: November 18, 2013 To: Bonnie, Vice President From: Dalida, President Subject: Becoming a supplier for Target

Bonnie,

I believe your ideas are great. The time and effort you have put into this research provided me with many ideas to explore. The prospect in becoming a supplier for a multi-million dollar company like Target would provide us with more clientele, more exposure, and definitely put us in a new playing field. It would take us from an up-and-coming company and place us in a category with companies that are very reputable. With this being said, I don't think it is quite the right timing for this. I believe we are a company that is setting up a great foundation. I believe our company is in the beginning stages of becoming greater than we could imagine. I think entertaining the idea of becoming a supplier is something that will benefit our company, just not at the present time. We have so much going on at the moment and in order to become a supplier, we have to have established a firm foundation. Although I love the idea, we have some great ways to go before we can move forward. negative message 11/18/13DEE Alves

Date: November 9, 2013

To: Bonnie Amadon

From: Dee Alves

MEMORANDUM

Bonnie,

After reviewing the promos set forth for the year, and our current funds, I couldn't agree more. I think the idea to start rolling out our promo for the Valentine "sweetheart nose ring" is great. We have plenty of time to plan and perfect this promo. We do have three months to go, but I think this will give us ample time to fix anything that we might not foresee at the moment.

Our numbers as far as funds, are looking great and I think the opportunity to engrave the Sweetheart nose rings will be a major hit with our store. As a company, we are showing that we are fashion forward in every sense of the word.

The planning and timing on your end has been great, Bonnie.

THE WALK-IN-CLOSET

MEMORANDUM

Date: November 6, 2013 To: Dee Alves, President: Bonnie Amadon, Vice-President, Eileen Garcia, Finance From: Kathy Hall, Marketing Manager

As you all know, I recently attended the Spring Fashion and Accessory Show at Monarch Center in Atlanta, Ga. The show ran from October 28th thru October 31st. The show featured fashions and accessories by many different designers and there were also many vendors looking to line up sales. I would like to inform you of a few of the shows highlights.

TRENDS The show featured what it feels will be the current trends in fashions and accessories for the Spring Season. It appears that such colors as oranges, greens and yellows will be quite popular, with many designs in floral. Fashions were simple and layered with accessories such as scarves and belts completing the looks. The jewelry lines displayed consisted of more silver than gold pieces and it appears that bangles will be quite popular in both earrings and bracelets. Many of the designs also contained different shades of stones. Looking popular as well will be bracelets, pins (lapel and scarf) and watches.

CONTACTS I was able to some contacts with some new buyers who seemed excited at the opportunity to work with us in the future. I feel that the opportunity is there for us to get good pricing as well as deliveries from them in hopes of obtaining our business. Many of our previous vendors were there as well and I feel they may be more willing to negotiate with us knowing we have other avenues to peruse. Please look at the some of the pictures I have attached from the show and I also brought back some swatches for us to use as a template for our in store displays. I will also bring them to our next team meeting. I look forward to sharing more from the show with you at that time, and feel quite energized and look forward to getting started on our Spring Line. Also attached is a copy of my expense report for your approval.

Memorandum

Date: November 16, 2013 To: Bonnie Amadon From: Kathy Hall Subject: Spring Fashion & Accessory Show – 2014

I am writing to you in response to your recent e-mail regarding my trip to the Spring Fashion & Accessory Show in Atlanta, Ga. I’m glad that you found my update to be informative. I agree with you that the trends in styles and colors did not change very much from the prior year. I do not, however, agree that I should only attend every other year.

As we all know, styles in the fashion and accessory industry come and go. True, we did not see too much change over the last year that may not be the case in the future. We do not want to miss out on any inside information that we may benefit us. I feel it is important to continue to attend this show yearly. It is imperative that we stay abreast of the industry and keep our company name out there. At the show I was also able to make some new contacts and work out a few new agreements with previous suppliers.

I understand your concerns of the cost involved in attending this show every year, but as I mentioned above we were able to obtain some financial rewards that I feel help to offset the cost of the trip. I hope you will reconsider your decision.

I hope to discuss this matter further with you at our next monthly meeting.

Cordially,

Kathy Hall Marketing Manager/Walk In-Closet One Thayer Street/Providence, RI 02906 (401) 555-0003 (Office)

To: Bonnie Amadon 

From: Eileen Garcia 

Subject: Holiday Observances

Hi, Bonnie-

We are currently at the time of year when everyone is busy preparing for the holidays. It is also the time of year when friends, families and colleagues get together to celebrate and observe different religious holidays. As the saying goes, “Tis the season!”

Following are a few examples of different religious holidays that are observed at this time of the year:

With the above-mentioned religious holidays and many more throughout the year, it is very important to show respect to all religious beliefs and observances. There have been some discussions that have originated by your email to Cynthia in Advertising regarding our company’s annual “Christmas” party. I think celebrating the season is a wonderful idea but would recommend that we classify it as a “Holiday” party to avoid any disrespect to our staff and guests. I’m looking forward to spending some joyous times with you and the rest of our staff and invited guests. If tradition holds true, we’ll have a wonderful time! Sincerely, Eileen Eileen Garcia, Chief Financial Officer The Walk-In Closet O ne Thayer Street Providence, RI 02906 Phone: (401) 555-0001 E-mail: eileengarcia@WIC.com
 * Christmas (celebrated by Christians)
 * Hanukkah (celebrated by Jewish)
 * Kwanzaa( celebrated by Africans)

The Walk-In Closet

M E M O R A N D U M

Date: November 12, 2013

To: Bonnie Amadon, Vice President

cc: Dee Alves, President

Kathy Hall, Marketing Manager

Cynthia Swiderski, Advertising Manager

From: Eileen Garcia, Chief Financial Officer

Subject: Response to Valentine Promotion Email

In response to your email requesting additional funds to support the upcoming Valentine’s Day promotion, I’ve reviewed the profit margin for the Christmas promotion and agree with your observation that our investment in the advertising budget was a success. It would be a wise decision to invest heavily in advertising and marketing for the upcoming Valentine’s Day promotion.

Advertising and marketing are extremely important parts of our continued success. Our aggressive campaigns have definitely contributed greatly to our increased profits and visibility in the marketplace. I will reallocate funds to the advertising and marketing budgets as requested for the upcoming Valentine’s Day promotion.

I am recommending that we allocate 20% of the budget to advertising and 10% to marketing. Since we are experiencing a high visibility promotion due to aggressive marketing, we should devote a majority of the funds to advertising. Kathy and the marketing team have done an outstanding job to date and I’m confident that they can build on the momentum going. It will be up to Cynthia and the advertising team to create an advertising campaign that will showcase our products and customer service.

It would be helpful to see what plans the advertising and marketing teams come up with at the November 30th meeting.

Date:November 27, 2013 To :Bonnie From: Dee

Subject:Possible renovation

Hello Bonnie,

Have you ever walked into a salon or boutique and the ambiance has a feel of luxury, class and elegance? How does that feeling make you feel? Does it take you to a certain period in life? Or perhaps makes you feel as if you are on set of one of the Real Housewives show? How do you feel about a possible renovation in our store? Before introducing the idea to the rest of our staff, this is a decision you and I will have to make. I thin we do a great job at offering great fashionable trends at great prices. I think it would be wonderful to provide such a shopping experience to our customers.

The fashion and styles we carry are a direct emulation of the trends that are displayed on television by the trendiest and richest trendsetters. Our customers look to these shows for ideas and also for fashion ideas. I think creating an atmosphere of luxury and style, as far as interior design is concerned would be a great opportunity for our company. I think it is time to modernize our shop and bring in more clientele.

The images I see in my head consist of; large antique mirrors,love seats, and trendy colors like cool soft grey or all white. All white is perfect for the modern "right now" look and it displays class. I think it is time for an upgrade. We are providing our customers with a great value and some of the trendiest fashion. The only thing missing is the experience exuding class and high fashion.

Revamping our look to a more modern look will be great for business. It will keep the customers we already have while bringing in more clientele. I believe working in an atmosphere like this will be amazing and fun. It will also provide the same experience for our fashionable clientele. Please consider this and we can meet to discuss. If you agree, we can then go ahead and introduce the idea to the rest of our staff.

homework 9.4 11-14-2013 Formal letter to Dee Alves 11-13-2013 Negative e-mail to Eileen Garcia 11-13-2013 Negative e-mail to Kathy Hall 11-13-13 Positive memo to Cynthia Swiderski 11-06-2013 Positive memo to Kathy Hall 11-06-2013 Persuasive E-mail to Eileen Garcia 11-06-2013 Persuasive memo to Dee Alves 11-06-2013 Informal letter to Cynthia Swiderski, 11-06-2013 The "About" of The Walk-In Closet 10-25-2013