Negative+Message+to+Vice+President

Date: November 13, 2013

To: Brian Andrea, Vice President From: Candace Maciel, Marketing

Subject: Lack of Advertisements

Dear Brian,

As you know, in the past month I have traveled to five colleges and talked to seven different High schools within Rhode Island. I’ve met with families that need our assistance with their children to succeed in their college careers. If got many peoples attentions but I have not heard back from them. We were averaging 10 new students a week. We are now down to 3 new students a week which is an 83% drop. Our advertisement skills are lacking.

We have no testimonies from our current students and the proof of their success. We need to be able to show this to our new clients. This will be the glue to our contracts with their family. If we are able to show that we are a worthy tutoring company and that we do give our students they greatest successful chance of graduating then they will want to work with us also. If we don’t bring up our client rate at least 50% we will not have many more students to tutor this year.

We need to get better advertisement out there, just not in the public schools and colleges but on television. Think about how many people now relay I television for most of there advertisements. I would like to continue going to colleges and schools and putting our services out there. If we have a commercial made with our own students, maybe parents will push their children for success with us.

I am open to any suggestions to fix this matter.

Thank you, Candace Maciel