KS+Persuasive+2

From: Kathleen Stubbs operations@dcjsk.com To: Santo Baez marketing@dcjsk.com Subject: The Daily Roll Marketing Materials

Santo:

I was just looking over some mail we got today from The Daily Roll, a company that offers toilet paper with personalized advertising on them. They are having a promotional sale that ends this week. I think we should purchase a case of toilet paper with our company logo on it.

Accountants already have a reputation for being boring and uptight. Our staff is anything but that! We are a unique blend of forward thinking individuals. Why go with the traditional style of marketing when we can try a new fresh approach? I believe The Daily Roll can set us apart from our competitors. Wouldn’t getting a roll of toilet paper in the mail vs. an informational packet spark your interest? In the very least, people will use a roll of toilet paper and see our advertisement every day. An informal packet gets thrown out and never looked at.

I strongly believe this is a fun and catchy gimmick that can be used to our advantage. Let’s set up a meeting and sit down and decide if this is something you want to move forward with. The sale ends next week, so we need to meet before Friday.

~Katie

Kathleen Stubbs, Operations Manager DCJSK, Inc 0703 Manhattan Beach Dr Manhattan Beach, CA 90214 P: 213.555.5555 F: 213.555.0000 www.dcjsk.com Operations@dcjsk.com