Informal+Report+II;+A+Nationwide+Campaign

December 1, 2013

The Daily Roll Board Members 154 Sumter Street Warwick, RI 02803

Dear Board Members,

I understand that big sales are the key to our financial welfare. The Daily Roll`s Financial Department is pleased to propose a plan to help keep our good record of sales by giving to our customers what they expect from us.

From our Facebook and twitter accounts we learn how pleased our clients are. We read their comments and twitters, and from there we obtain most of the information needed to elaborate strategies that help us to increase and maintain a good standard of sales. After conducting an analysis of our customers, we concluded that: 1) People love the softness of our toilet paper, 2) our toilet paper is strong and very absorbent; 3) customers can get our products at a very affordable price and 4) they love our creativity.
 * Background and Goals **


 * Proposal Plan **
 * Analysis ** : Along with the Marketing and Product Department, we will be creating a direct advertising campaign to get to know our customers from a different perspective. This new campaign will be a tour through America.


 * Schedule ** : With your approval, the following schedule has been arranged:

Lunch February 1, 2014 North coast tour starts February 2, 2014 and ends March 2, 2014 South coast starts March 3, 2014 and ends April 3, 2014 East coast starts April 4, 2014 and ends May 4, 2014 West coast starts May 5, 2014 and ends June 5, 2014


 * Staffing: ** three employees from the marketing department will be going on the tours through America.

Michael Douglas, five years’ experience in the business; he has worked on our ABC`s campaign. He also worked on the sponge Bod campaign.

Roy Stefan graduated with a degree in Marketing from Stanford University, CA with a 4.0 GPA. He has been working for our company for ten years. He knows each of our product lines.

Bob Dylan has been working for us for eight years. He worked on the News and advertising lines. He loves to work for us.

Estimated transportation cost: $6,800.00 Hotel and Food expenses: $7,000.00 Wages payable: $50,400.00 Products and Materials $15,800.00
 * Budget: **

Total Cost $80,000.00

We are convinced that this nationwide campaign is perfect to take our product to places where people do not know about it. This campaign will allow us to market and sell face to face. Every new data collected will be first hand and without changes. Mr. Smith, please review our proposal and let us know your decision before January 4, 2014.
 * Authorization: **

Sincerely,

Tanya Hamilton Financial Manager Assistant