WIC+Advertising+Manager

Positive Message Negative Message Persuasive Message Informal Report Positive Message Negative Message Persuasive Message Informal Report MEMORANDUM

Date: November 18, 2013 To: Cynthia Swiderski From: Bonnie Amadon, Vice President Subject: Valentine Promotion

We appreciate your talent with the Christmas advertisement, which gave a profit of 5% in the first few weeks of it being advertised. Since our competitors are always looking for new ways to promote their product, we need to step up and do the same.

As you know, at last month's meeting, Kathy, in marketing, introduced a new product which will need to be on the market for Valentine's Day 2014, to which we would like to give another incentive to help sell the “Heart Nose Ring”. Some of our clientele, who are romantic, would like to purchase a sentimental item showing their true love and affection. No better way to show their significant other then to have the nose ring engraved with their own saying.

I am confident you will come up with some interesting slogans to keep our clientele, and future clientele wanting to buy this jewelry by our next meeting on November 30, 2013.


 * The Walk-In Closet**
 * One Thayer Street, **** Providence, RI 02906 **
 * (401) 555-0001 [|www.walk/in/closet.com] **

Date: November 1, 2013

To: Cynthia Swiderski, Advertising Manager

From: Bonnie Amadon, Vice President

Subject: Christmas Party

As you may know, it's that time of the year when we start thinking about the yearly Christmas party. With pass experience there has been a few drawbacks. However, it is still a great incentive to our staff members. It is beneficial to the company to compensate and show gratitude to all and is also a highlight of the year to many.

Bottom line is if the employees feel respected, acknowledged, and has incentives to work for, it will bring a higher performance which will generate an increased profit for the company.
 * Benefits: ** In appreciation to all employees, a yearly Christmas party is the time for everyone to mingle casually with co-workers and get to know the other staff members from other departments. Providing such a festive time can bring employees together and will show some recognition for the amount of work they have undertaken during the year. With this type of reward, it will bring to the organization a higher engagement from our staff, and in return, produce an increase in:
 * Profits
 * Sales
 * Productivity


 * Prevention: ** Such an event can sometimes be more trouble than it’s worth. With that said, there will be some issues that need to be addressed to ensure that there will be no issues this year. To prevent any harassment claims, inappropriate attire, unwelcomed guests, or harm done to anyone at the party, there will be some rules and regulations that will be implemented to assure everyone has a nice time. Every staff member will be given all this information prior to the invitations being sent. A reminder memo will be sent prior to the event. Some of the obstacles that need to be confronted are:
 * Drinking respectfully
 * Recommended attire
 * Invited guest and significant other
 * Personal boundaries

This event should be a time to have a nice relaxing evening out in a festive atmosphere while enjoying the company of our co-workers and their guests.


 * Arrangements: ** There will be some topics that will need to be reviewed to be able to have this nice get together turn out successfully. If we leave no room for confusion or miscommunication, the celebration will be a joyful one. These are some suggestions which need to discuss for the safety of our staff as well as cover our company for any unforeseen liabilities:
 * Invitations clearly state the who, why, and where of the event
 * Transportation or lodging accommodations options available for staff who have exceeded their drink limitations
 * Select management assigned to monitor staff and guest interactions and behaviors.

I am confident you will put forth acceptable guidelines that projects respect and professionalism. We can finalize the guidelines, invitations and internal memo to staff at our next team meeting on November 30, 2013. Our goal is to make this Christmas party better then any others held in the past.


 * To:  ||
 * From:  ||
 * Subject: Billboards and Advertising Sales ||
 * CC: EileenGarcia@WIC.com ||

I see from your letter dated November 9th that you are working hard at finding us billboard and advertising space at various locations throughout the state. Many of the locations you mentioned are certainly in good areas where there is considerable foot and automotive traffic. Advertising is certainly important to our company’s growth.

Unfortunately, I have been notified by Eileen that we are running close on our advertising budget for this physical year. With this new information in mind, I feel that it would be best not to enter into any new contracts for the remainder of the year. It would also be best if you not pursue any new leads until we receive our updated advertising budget for the next quarter. I don’t want to see you spend your time or that of your contacts on negotiations that we knowingly know we cannot commit to at this time.

We should get together in the coming week to review our budget numbers and prepare for our presentation to upper management. Let me know when you are available, my updated schedule can be found on line on our company calendar.

Once again, thank you for all your hard work. It is through your efforts that Marketing is able to get the word out about The Walk-In Closet’s products and services.

Kathy Hall Marketing Manager/Walk-In Closet One Thayer Street/Providence, RI 02906 (401) 555-0003(Office) KathyHall@WIC.com

The Walk-In Closet

M E M O R A N D U M

Date: November 12, 2013

To: Bonnie Amadon, Vice President

cc: Dee Alves, President Kathy Hall, Marketing Manager Cynthia Swiderski, Advertising Manager

From: Eileen Garcia, Chief Financial Officer

Subject: Response to Valentine Promotion Email

In response to your email requesting additional funds to support the upcoming Valentine’s Day promotion, I’ve reviewed the profit margin for the Christmas promotion and agree with your observation that our investment in the advertising budget was a success. It would be a wise decision to invest heavily in advertising and marketing for the upcoming Valentine’s Day promotion.

Advertising and marketing are extremely important parts of our continued success. Our aggressive campaigns have definitely contributed greatly to our increased profits and visibility in the marketplace. I will reallocate funds to the advertising and marketing budgets as requested for the upcoming Valentine’s Day promotion.

I am recommending that we allocate 20% of the budget to advertising and 10% to marketing. Since we are experiencing a high visibility promotion due to aggressive marketing, we should devote a majority of the funds to advertising. Kathy and the marketing team have done an outstanding job to date and I’m confident that they can build on the momentum going. It will be up to Cynthia and the advertising team to create an advertising campaign that will showcase our products and customer service.

It would be helpful to see what plans the advertising and marketing teams come up with at the November 30th meeting.

To: Cynthia Swiderski 

From: Eileen Garcia 

Subject: Successful Advertising Campaigns

Hi, Cindi-

The advertising for the holiday campaign has been a great successful. Congratulations to you and your team on your hard work and effort.

As you know, we are already planning for the upcoming Valentine’s Day promotion and will need your team’s dynamic input to realize another successful campaign. Your budget has been increased to 20% to assist with additional advertising. The costs associated with advertising is relatively high compared to other operating costs, therefore, any cost-saving measures you can take without jeopardizing the campaign would be beneficial.

It would be helpful if you could bring a detail cost summary of the anticipated expenses for the Valentine’s Day campaign to our next meeting on November 30th. Please let me know if I can assist you with any financial questions or concerns that you may have.

Regards,

Eileen

Eileen Garcia, Chief Financial Officer

The Walk-In Closet

One Thayer Street

Providence, RI 02906

Phone: (401) 555-0001 E-mail: eileengarcia@WIC.com