Positive+Message+II;+Suggesting+a+New+Advertising+Campaign

Positive Message, Chapter 6

Date: 03/31/2013 To: DR President, Luke Smith; DR Vice President, Kevin Avila Subject: Keeping the good record by designing a new advertising campaign

As of last quarter, our private-label toilet paper continues to roll up a greater share of the $1, 5000, 000. As retailers we have a product that can better hold its own compared with well-known brands, but that to sell at a lower price than Charmin or Cottonelle.

Since last January when we launched our ABC toilet paper campaign, our sales have increased by a 25% compared to net profit of $2,462,500.12, shown in the last income statement. To keep our good record, I suggested to DR Marketing Manager, Michelle Mottam, and DR Marketing Product, Kristen Piatt to design a new advertising campaign that will help us maintain our customers ready to buy the product that fit their needs. If you have any other suggestion, please let me know immediately.

Aquileidy Perez Financial Manager