Negative+Message+2+-+to+Kevin

Mr. Kevin Avila Vice President The Daily Roll Subject: Summer Design Proposal

Dear Mr. Avila,

As you know we have currently been very busy with creating news design for the new summer edition. Everybody at the last meeting voiced many good ideas and I am even happy to say your concept of adding summer based tongue twisters has been approved. I am also aware that after the meeting you wished to voice another idea but did not have the time.

I have looked over this latest idea and felt that it just doesn’t live up to company standards. Cute puppies and kittens, although cute, is not what we are about. We strive to be educational to challenge the mind in the most unexpected place. I do not feel that putting cute things on toilet paper is part of our mission. I understand that the idea may sell well, but if we don’t stand for something then we will be just like every other toilet paper company.

Don’t look at this idea as a dead end; you may able to mix cute things with the education. If you can mix the two we could appeal to even more people. I’m sure you can get the job done.

Sincerely, Luke Smith President The Daily Roll